MULTILINGUAL
WEB SITES
WEBSITE TRANSLATION AS A BUSINESS INVESTMENT
If
you want to be a successful business person, you need to
be a number cruncher. Yes, it can be boring, but there is
no escaping from it because it is what business is all about.
By spending a few moments reading this page you will see
various figures to support the use of multilingual web sites
as a business tool, and how a targeted investment in your
business can double or even triple your potential future
earnings.
All
businesses are profit driven, and profit is a simple calculation
of what comes in against what goes out. Only you can know
what a 194% increase in website traffic will do to your
business, but this sort of improvement is possible through
professional web site translation. As with any decision,
it is important to calculate the Return on Investment (ROI)
to see if the numbers add up. If they do, it becomes much
easier to make a decision.
So
let's look at the numbers: The internet population is now
over 1 billion, of which less than 29% speak English as
their first language. If your web site is only written in
English then you are closing your doors to over 700 million
potential customers.
The
largest English speaking market is North America, but internet
usage in this region is now growing at a slower rate than
ever before. Less than 25% of the world's internet users
live in North America. Europe (28.8%) and Asia (34.1%) are
now the biggest regions in terms of world internet usage.
As these two regions are predominantly non-English speaking,
an English only web site will fail to capitalize on this
growth. (Source)
Asia-Pacific is expected to experience more than 100% growth
in each of the next four years, with Japan accounting for
slightly more than half the region's e-commerce. IDC reports
that companies that do not translate their websites, can
realistically foresee foreign revenue earnings of approximately
10-12% in the coming years. Over the same period, companies
that do translate their web pages are expecting foreign
revenue earnings of 25-35%. (Source)
Conclusion...
Success
in business comes down to crunching numbers, and the numbers
speak for themselves.
The
world is changing. Globalization is inevitable as borders
come down and the internet opens up the global markets.
The easiest, most effective way to penetrate these markets
is through multilingual web sites; providing it reaches
out to the rest of the world professionally at a local level.
Professional
business demands a professional translation
If
you would like to look into web site translation further
please contact us to discuss your global requirements.
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