HOW CAN OUR DOCUMENT AUTHORING HELP YOUR BUSINESS?

As a business, you protect your market advantage by incorporating the latest technological advances into every new product or service, which is good news for you and your customers. However, constantly updating your working practices and regularly launching new products inevitably increases the complexity of the supporting documentation.

If you then require all your new marketing material translating, you are faced with an even bigger problem. The traditional approach is simply providea translation agency with all of your English copy and allow them to translate everything. However, experience has taught us that in the majority of cases the English text is not always suitable for translation into foreign markets as they often contain text or terminology specific only to the UK.

As the complexity of the original source text increases, then translation times become longer. In the end, it is often the delays in the supporting paperwork that holds back the time to market. So how do we get round this issue?

Working with you, we can create standard document templates, designed with translation in mind, which can be used across your enterprise for greater consistency of format, layout and style. We don't want to write everything for you, but by allowing us to be involved in the initial process we can help you to develop and implement an information strategy that will give you clear, concise copy based on using uniform terms, which will therefore guarantee a higher level of consistency to your documents.

What's more, we will aim to create them to be of a length and style that makes them easy and cost effective to translate into all the languages you require, without any ambiguity. Existing documents can be rewritten to reduce complexity and simplify translation. Much of the content can then be reused in new documents.

With many years of experience in authoring supporting documentation for the global market, we make the process of creating, translating and delivering documents faster and less expensive. Time to market is reduced, customer satisfaction is not compromised and your brand integrity is protected. Furthermore, by creating shorter, clearer documents that contain a high degree of reusable content, we deliver major reductions in your overall print and localisation costs.

"A company using multiple writers and designers, who may not understand the intricacies of the translation process, can have a serious impact on document consistency, brand integrity, production lead times, the cost of translation and, ultimately, time to market."

Our quality processes ensure that all written work is concise, accurate and easily translatable from the outset. Wherever possible, we'll work with you to develop generic copy and illustrations that can be reused across different document types and versions, enabling significant reductions in future development times and translation costs.

We can help to deliver real savings in time and money. Shorter document creation and translation times mean that you can get your product or service up and running faster than ever. Clear, concise documents let you communicate more effectively with your customers. A consistent look and feel helps to protect your brand integrity. Fewer words combined with the use of technical glossaries mean quicker and more accurate translations. Also, because the documents are shorter, you'll also find that they're less expensive to print.

Above all, your product documents are clear and easy to understand in the chosen languages, which should not only increase the number of sales, but reduce the number of queries to your company.

Please feel free to contact us to discuss how consistent authoring can help you to gain the most out of your international business plans.